This limits Snapchat’s user base to teenagers. Adults would not bother putting up the effort to learn how to use the app, leading to its abandonment. Most content is sent privately, and no content can be publicly rated or compared. All content is ephemeral with strict limitations on editing. Most adults would not bother putting up the effort to learn how to use the app, leading to its abandonment. They intentionally made the user interface challenging to grasp in order to make it difficult for adults to use. While Snapchat’s user interface isn’t the most intuitive (at least for adults), it does serve a few critical functions: It keeps the adults out Their challenging user experience is what keeps them relevant to their primary target audience: teenagers and millennials. It’s actually an incredibly smart design. However, Snapchat’s user experience is not bad. Snapchat’s UI Receives Backlash From Users for being too complicated ![]() Snapchat’s iconography is confusing, its labels are non-existent, the app’s functionalities are hidden or obscured, and navigation without Snapchat’s guidance is extremely complicated. With more than 500+ million downloads on the Google Play Store alone and over 160 million active users each day, Snapchat has caught the attention of its users with its complicated user experience. Let’s have a look at how Snapchat and Netflix purposefully break UX guidelines to achieve specific goals. Some of the most successful companies have dared to defy common UX principles! I think it’s important to state that I have never found a case where creating a site against all the principles of good design has turned out to be a remotely good idea. They had cluttered home pages and distracting color palettes.īut over time, certain UX principles were used to enhance the user experience. ![]() However, occasionally breaking these UX principles is a good idea.Īll of the websites and apps that came along in the early days of the internet had terrible experiences. The principles of user experience are like the directions for a recipe but for great design. User Experience (UX) principles and practices play a crucial role in keeping the design process on track while building great UX designs that users will fall in love with.
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